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Disney and dinking, Volvo in the kitchen and Skechers bet big

Disney and dinking, Volvo in the kitchen and Skechers bet big

Pickleball continues to take the world by storm, with record-breaking fan engagement at the 2024 Nike Dink Awards, community-driven expansions like new courts in Oxfordshire, and brand collaborations with giants like Volvo and Skechers. Despite challenges, such as noise complaints at Bobby Riggs Club, the sport's growth shows no signs of slowing down. From luxury sling bags at Disney to player auctions in Tamil Nadu, pickleball is becoming a global phenomenon, blending sports, culture, and innovation.